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[UPDATE] Sales Strategy Training: Selling Successfully to China

8月 17, 2017 @ 8:30 上午 - 10:30 上午

In Association with

SwissCham Shanghai is delighted to invite you to:

Sales Strategy Training: Selling Successfully to China

August 17, 2017 Thursday
2017年8月17日 星期四
@AustCham Shanghai Office

Dear Members and Friends of SwissCham,

Join us for a short training session to kick-start your China market sales strategy.

The training session, led by Claudio Grillenzoni, will outline traditional CRM/E-CRM concepts and delve into how new technologies and business intelligence can advance your China sales strategy. This will include also a discussion of the ‘mass-customisation phenomenon’ from a retail point of view.

Claudio will also discuss managing cross-cultural negotiations, with a special focus on how to sell in China as a foreigner, demonstrated by relevant case studies for the Chinese market. He will also share the latest insights about the Chinese consumer – including the new trends and tastes that are shaping the China consumer market.

Best regards,

Your SwissCham Team

About the Speaker:

Claudio Grillenzoni

Claudio Grillenzoni is an executive, adviser and educator with 20 years of experience in the domain of global enterprise. He is currently Group Retail Director of luxury outlets Florentia Village (present in Beijing, Shanghai, Hong Kong, Canton and Wuhan). Before he has been working for international groups in different sectors such as Ermenegildo Zegna, Shanghai Expo, Arnoldo Mondadori, Rizzoli Corriere della Sera, Del Monte.

Claudio Grillenzoni holds EMBA degrees at Hult Business School (Shanghai. China), B.A. degrees in marketing at Bologna (Italy) and Ruhr Universitaet Bochum (Germany), and he’s a chartered professional journalist and divulgator.


Date & Time 日期&时间
August 17, 2017 08:30 – 10:30

Rundown 活动流程:
08:30 – 09:00 Registration
09:00 – 10:00 Presentation
10:00 – 10:30 Q&A

Language 语言: English (英语)

Prices 价格:

Member: RMB250 会员价
Non-Member: RMB350 非会员价
Payment 付款方式:
Payment should be done in cash at the registration.

Please register by August 15, 2017 请于2017年8月15日前登记报名



Office 2E, 668 Huai’An Road (near Xi Suzhou Road)


8月 17, 2017
8:30 上午 - 10:30 上午
活动 Categories:
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AustCham Shanghai
Office 2E, 668 Huai'An Road (near Xi Suzhou Road)
Shanghai, Shanghai China




SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

Become A Member


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