雀巢创新研发“智能回收机” 空奶粉罐回收收入将全部支持公益

by swisschambei in 旅游 / 酒店 / 零售 /

8月26日,雀巢“小罐子 大未来”活动在北京举行。会上,雀巢方面宣布,为帮助更多儿童健康成长,雀巢空奶粉罐回收收入将捐赠给中国出生缺陷干预救助基金会。据介绍,资金将长期用于出生缺陷干预救助活动,如公益行、出生缺陷患儿救助项目等。对此,中国出生缺陷干预救助基金会秘书长薛敬洁表示:“雀巢此举将给出生缺陷宝宝的人生带来转机。” 当天,由雀巢研发的压缩过程可见的“智能回收机”在发布会上亮相,这一包装回收解决方案鼓励消费者把使用后的任意品牌的空奶粉罐带回母婴店进行合理回收。据了解,雀巢正在大力推进将生物基塑料可循环再生技术应用在婴儿铁罐装产品的罐盖上,努力实现减塑目标。该回收项目以“小罐子,大未来”为理念,将大众关注指向更长远全面的可持续发展和儿童成长关怀。

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