雀巢与孩子王数字化供应链中心正式发布上线

by swisschambei in 旅游 / 酒店 / 零售 /

随着中国市场经济的高速发展,消费者的购物行为发生了巨大变化,“数字化”、“多元化”、“快速化”成为新时代消费行为的重要特征。消费品企业急需开发创新技术及解决方案以应对市场挑战和消费者的变化。近年来,雀巢大中华区供应链团队在“以顾客和消费者为中心”的思想指导下,致力于建设突破性的智慧型供应链,赢占未来,加速增长。近日,雀巢邀请全国知名的母婴连锁品牌孩子王与其共同见证数字化供应链合作的项目成果:雀巢-孩子王数字化供应链中心的正式上线。

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