WhatÕs Next For ChinaÕs Luxury Watch Market

by swisscham in Hospitality, Retail, Tourism

As the Chinese governmentÕs anti-corruption crackdown shows no signs of relenting, Swiss watch exports to China have taken a major hit since it began. That doesnÕt mean the China market is any less important to watchmakers than it was before, however. ThatÕs why this October, Beijing will be one of the tour stops of the famous Grand Prix dÕHorlogerie de Genve luxury watch competition. From October 8 to 10, Chinese watch enthusiasts will be able to check out an exhibit in the Chinese capital city featuring the contestÕs entries, which include pieces by top global watchmakers such as Chopard, Blancpain, and Jacquet Droz. Winners will be announced on October 31. In order to learn more about the importance of the China market to the watch brands in the competition, an interview is made with jury member and the editorial director for watches at Hong Kong Tatler Sean Li. Mr. Li shares his thoughts on what heÕs looking for in the competition, the top China watch trends, and how watch companies can make it through the current China sales slump.

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