Swiss independent watchmaker Breitling has announced its new brand ambassador: Chinese entrepreneur Wang Shi. Breitling is known for its connection with aviation. In the 1930s, aviators needed reliable and efficient timepieces, and used Breitling pocket watches and later its wrist watches. Previous ambassadors have included actor John Travolta, who has his pilot license; Swiss pilot, inventor and aviation enthusiast Yves Rossy; and the Breitling Jet Team, the largest civilian aerobatics team performing in jets. Besides his success in business, Wang is also a pioneer in mountaineering, gliding and seafaring. He has broken the Chinese record for flying a glider.