Visual Coherence – How to Create a Strong Corporate Visual Identity for Your Business

by swisscham in Consulting, Legal, Services, Tax

The corporate visual identity includes all visible elements related to a brand. It is one of the main pillars of a companyÕs corporate identity. Other pillars, for example, are corporate communication, corporate philosophy or corporate behavior. However, 5 Star Plus Retail Design are experts in creating a corporate visual identity. In the following paragraphs they will define what corporate visual identity exactly is and explain the key elements of a coherent design. Also, we picked out a few inspiring visual identity design concepts. Generally, VI includes the presentation and style of all communication tools that are being used. Whether the style is romantic, classic or modern, a compelling logo is essential. It is a brandÕs most important visual element. In the next step, at least 2 corporate colors should be chosen. As a final step, make sure that typography matches your brand name, design, colors and most importantly, transports the message you want to communicate. Corporate visual identity is only one piece of the puzzle of a companyÕs overall appearance but its influence is tremendous. An inappropriate visual identity can destroy the image of a brand. A good visual identity underlines professionalism and gives businesses a significant competitive advantage.

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