UBS Support for High Culture in Beijing Music Festival

by swisscham in Bank, Finance, Insurance

Waves of thunderous applause split the solemn air that usually prevails at Wangfujing Catholic Church on October 11 when world-renowned US trumpeter Chris Botti made his Beijing debut. The four-time Billboard chart-topping trumpet player recently won a Grammy for his 2012 album Impressions. His music presents “the softer side of luminosity, the realm of sunsets and half-moons”, said a review in the New York Times. As one of the major music event sponsors, United Bank of Switzerland (UBS) has worked with the Beijing Music Festival for 10 years, and sponsored the Chris Botti concert at the Wangfujing church. “UBS is a practitioner of the development of the Chinese financial market, and an active promoter of the development of the Chinese art and culture market. A 10-year working relationship with the Beijing Music Festival exactly reflects the sense of value the group just has as it has shown through its 150 history, a pursuit for brilliance while promoting local economic prosperity and cultural development,” said David Li, chairman of UBS AG.

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