Trade agreement opens doors for Lindt

by swisscham in Hospitality, Retail, Tourism

The recently signed free trade agreement between Switzerland and China will help Swiss chocolatier Lindt & Sprngli to establish itself as the preferred premium chocolate brand in the country, according to the company. As one of the originators of the globally renowned Swiss chocolate culture, Lindt’s heritage dates back to the year 1845. Currently, Lindt chocolates are available in more than 40 cities at nearly 3,000 sales outlets. Andreas Pfluger, vice-president responsible for Asian market believes there is tremendous potential for growth in the Chinese market. Currently per capita chocolate consumption on the Chinese mainland is about 100 grams a year, compared to 500 g in Taiwan, 1.6 kilograms in Japan and 12 Kg in Switzerland. More and more chocolate is being sold in China. And the number will grow even larger.

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