This is Swiss Quality – Swiss National Pavilion at the 1st Hainan Expo Looks Forward to Welcoming you
by swisschambei in Bilateral Relations
Switzerland is the official Guest Country of Honour at the 1st edition of China International Consumer Products Expo (Hainan Expo). On behalf of the Swiss Confederation, the Swiss Business Hub China, an integrated section of the Embassy of Switzerland in China, in collaboration with Switzerland Global Enterprise (S-GE), will organize and operate the Swiss National Pavilion at the upcoming Hainan Expo from 7-10 May 2021 in Haikou. Located in Hall 5-5T002 of the Hainan International Convention & Exhibition Center Haikou, the Swiss National Pavilion is 200m² large and will exhibit some of the most prominent testimonials of Swiss innovation and lifestyle. Switzerland has been selected by the Hainan Provincial Government and Hainan Provincial Bureau of International Economic Development as Guest Country of Honor of the first Hainan Expo. The participation of Switzerland at Hainan Expo – under the exclusive umbrella of Switzerland’s Guest Country of Honor status – is offering unique visibility and excellent business opportunities to Switzerland’s most renowned companies and premium brands in the luxury and consumer goods sector. The unique concept and design of the Swiss National Pavilion comprises an ‘Animation Area’ and an ‘Exhibitor Area’. The event space in a large, transparent ‘Swiss Cross Cube’ is designed for events and networking. The Swiss watch company Swatch, one of the two main partners of the Swiss National Pavilion, will present a lively pop-up installation, allowing visitors to fully personalize their watch, within a creative environment established by Swatch on a digital platform. To this end, Chinese and Swiss artists were invited to create an interpretation of the two countries, telling a story of differences, similarities, partnership and friendship.