The Chinese ambassador in Switzerland, Ms. Xu Jinghu attended the first Sino-Swiss Free Trade Area and Brand Development Forum in Basel on March 27. Ms. XU said ChinaÕs free trade agreement with Switzerland was the first FTA between China and a European country. Currently, both countries have completed the ratification process. China and Switzerland would enjoy a broader prospect in mutually benefit cooperation and confront with more opportunities. With several agreements signed by enterprises from both countries, the forum was organized by the Organizing Committee of BaselWorld, Shenzhen Horologe Society and other institutes. Major issues are discussed during the forum including Sino-Swiss cooperation prospects, new progress made in watch business, and current situation of Swiss SMEs.