Europe is always more than just a 28-strong EU. Switzerland, nestled between France, Germany and Italy, boasts the highest global rating in terms of innovation, the most liberal investment environment in Europe, unfettered access to the European Single Market and a standard of living that is the envy of the world. At a time when a China-EU Free Trade Agreement is still elusive, Switzerland has become the first major country on continental Europe to sign a FTA with China. The impact of the deal could be enormous. Not only do Chinese investors now find it more convenient and less costly to invest in Switzerland, but for those who wish to march to the EU market, they can also take Switzerland as European headquarters, on the back of several bilateral FTA between Switzerland and the EU. So what sets Switzerland apart from other European locations from an investment perspective? What investment opportunities can Switzerland offer to potential Chinese investors?