Switzerland: ‘House of Switzerland’ to Tour China from 2021

by swisschambei in Culture & Society

From February 4th to 20th, 2022, the next Winter Olympic Games will take place in Beijing, followed by the Winter Paralympics from March 4th to 13th. To capitalize on the events, the Swiss Federal Council has decided in a recent meeting to promote Switzerland in China through this platform, according to the Swiss Embassy in China on May 1st. As part of a one-year campaign beginning in 2021, the House of Switzerland (HoS), which is a mobile exhibit of Swiss design, will travel to various cities across China to showcase the diversity of Switzerland with partners from business, tourism, science and culture. The campaign in China aims to further deepen bilateral ties. In order to maximize impact, the HoS will travel to several major cities in China in 2021 as part of an accompanying campaign titled “House of Switzerland on Tour” before it is set up for the Winter Olympic games in Beijing and Zhangjiakou, Hebei Province, where it will serve as a Swiss venue for activities such as medal celebrations, media conferences, receptions and other promotional activities. In collaboration with partners from the private and public sectors, HoS will serve as a communication and networking platform to showcase Switzerland’s economic and technological capabilities and promote Swiss companies in China, the country’s foremost trading partner in Asia.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Your Swiss Business Platform in China

SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

Become A Member

Sign Up For Our Newsletter

  • This field is for validation purposes and should be left unchanged.
July 17, 2023
Published By s-ge.com in Business
July 16, 2023
Published By chinadaily.com.cn in Engineering / Manufacturing
July 13, 2023
Published By Consulate General of Switzerland in Guangzhou in Engineering / Manufacturing
July 3, 2023
Published By sbfi.admin.ch in Bilateral Relations