Switzerland Highlights ‘Swiss Quality’ as Guest Country Of Honour at Hainan Expo

by swisschambei in Bilateral Relations

On May 7, the Ambassador of Switzerland to China, Mr. Bernardino Regazzoni, opened the Swiss National Pavilion at the inaugural China International Consumer Products Expo (Hainan Expo) alongside the Secretary-General and Vice Governor of Hainan Province, Mr. Ni Qiang, the Director General of the Department of European Affairs, Ministry of Commerce of China, Mr. Zhai Qian, and representatives of Swiss exhibitors. Switzerland, as exclusive Guest Country of Honour, showcases its innovativeness, traditions and sustainability under the motto ‘This is Swiss quality’. Around 40 of Switzerland’s most renowned companies in the luxury and consumer goods sector are participating in this Expo, with a total exhibition area of around 1,100 m². Switzerland’s status as Guest Country of Honour offers unique visibility to its diverse consumer brands, and is testament to Switzerland’s world-class reputation in the premium products sector. On the night before, Ambassador Regazzoni welcomed a delegation of high-level Chinese Government representatives, including Mr. Hu Chunhua, Vice Premier of the State Council of the People’s Republic of China in an official tour to the Swiss National Pavilion. On the occasion of the Hainan Expo Opening Ceremony, the President of the Swiss Confederation, Mr. Guy Parmelin sent a greeting message: ‘The invitation to be the Guest Country of Honour at the Hainan Expo reflects the quality of the relations between Switzerland and China. Building on our foundation of trust, our relationship has strengthened through dialogue and cooperation in many fields.’ On behalf of the Swiss Confederation, the Swiss Business Hub, an integrated unit of the Embassy of Switzerland in China, in collaboration with Switzerland Global Enterprise (S-GE), has organized and is operating the Swiss National Pavilion at the Hainan Expo. Located in Hall 5 of the Hainan International Convention & Exhibition Centre in Haikou, the Swiss National Pavilion is 200m² large and exhibits some of the most prominent testimonials of Swiss innovation and lifestyle. The pavilion consists of an ‘Animation Area’ and an ‘Exhibitor Area’.

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