Switzerland Expects More Chinese Tourists

by swisschambei in Culture & Society

Switzerland is preparing to welcome Chinese tourists as it expects tourist arrivals from China to increase rapidly in the coming months, a senior official at Switzerland’s national tourism agency said. Simon Bosshart, chief markets officer East at Switzerland Tourism, said he is confident about the return of Chinese visitors following the lifting of pandemic restrictions. “China will become a very important market for Switzerland once again,” he said. Before the COVID-19 pandemic, Chinese visitors were the highest tourist spenders in Switzerland, spending an average of 380 Swiss francs ($425) per person a day, according to Switzerland Tourism.

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