SWISS has secured first place once again in the “Europe’s Leading Airline Business Class” category of the annual World Travel Awards – for the third time in succession and the fifth time overall since 2005. “We are delighted that our constant endeavours to make the SWISS Business air travel experience as attractive as possible on both the long and the short haul have been recognized once again,” said Frank Maier, Head of Product & Services at SWISS, on learning of the award. “This latest distinction also confirms to us,” he continued, “that as The Airline of Switzerland, with our typically Swiss top-quality service, we can more than hold our own.” SWISS has also embarked on further refining its long-haul service product and adding even more “Swissness” to the SWISS travel experience, a process that began in July. As well as expanding the range of its inflight movies (up to 130 by autumn), the airline now also offers its new “Made in Switzerland” platform featuring famed and less-well-known Swiss musicians and a growing number of films both about Switzerland and by Swiss movie makers.