Swiss Ski Slopes Bid Welcome to Chinese Tourists

by swisscham in Hospitality, Retail, Tourism

Winter in Europe wouldn’t be winter without a bit of skiing, and this year Switzerland has its sights set on attracting a whole new group of amateur skiers to its slopes – the Chinese. Swiss Tourism said it had invited eight Chinese delegates to spend four months zipping down the pistes of its most famous ski stations, including Gstaad, St Moritz and Verbier, in an attempt to tap into the potentially lucrative market. The sport is not vastly popular in China, but there is significant potential, said Swiss Tourism’s global accounts director and manager for Asia-Pacific markets, Simon Bosshart. “In our growth markets, it’s still very small in terms of figures, but there is a great potential,” he said. China counts about five million skiers among a population of 1.3 billion, he said.

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