Swiss Medical Tourism Continues to Grow

by swisscham in Culture & Society

Switzerland puzzles many in medical tourism as it keeps increasing medical tourism numbers despite having some of the highest prices in the world. Lianne van den Bos of Euromonitor International explains, “The continued high prices in Switzerland, when compared to neighbouring European countries, are off-putting especially for European tourists who see Switzerland as a high price country. But tourists coming from China, Asia and Middle East are far more concerned about quality. Medical tourism in Switzerland is seeing increased business from Brazil, Russia, India and China and Middle Eastern countries. Health and wellness tourism was one of the most profitable and growing tourism segments in Switzerland in 2012 despite high prices and competition from other European countries having similar natural landscapes such as Austria or Germany. Medical tourism represents the fastest-growing health and wellness category in Switzerland over the past five years with around 5 % growth in 2012.”

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