Swiss Luxury Hotels Eye Chinese Tourists

by swisscham in General Interest

Leading luxury hotels in Switzerland are looking for more affluent middle-class Chinese tourists. Siro Barino, managing director of Swiss Deluxe Hotels, an association consisting of 38 most exclusive luxury hotels in Switzerland states that Chinese tourists have witnessed a significant growth in recent years while their choice has seen a major shift from economy hotels to luxurious ones. Statistics indicated that the overall revenue of Swiss hotels slipped 2% last year while the five-star segment still sustained its robust growth momentum. Chinese tourists contributed a large share to the revenue, as their arrival to the five-star hotels saw a growth of 25% in 2012. Chinese tourists’ overnight stay in Switzerland last year surged to 700,000, a growth of 280% compared with the figure of 2005. Barino projected that the figure is expected to jump to 1 million in 2013 and 2 million in 2020.

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