During one week Swiss companies and institutions have the opportunity to present themselves to the Chinese as well as to the Swiss public. Interested parties can learn more about Switzerland in many fields. The main focus of the Swiss week, organized by sim (selective international management) and GIBCOM, is Swiss consumer goods and services such as tourism, hospitality, F&B, watches and jewellery. Another part of the program includes cultural activities and location promotion. Furthermore, space is given to science and education as major strengths of Switzerland. In addition to events for the broad public special events for specific target groups are organized.