Swiss Creative Industries in the Spotlight at the Yangtze River Delta International Cultural Industries Expo
by swisschambei in Culture & Society
The cultural industries have suffered greatly due to restrained social gathering since the Covid-19 outbreak. However, along with the challenges, the Covid-19 has also motivated the transformation of traditional cultural industries, and the digitization of cultural activities is becoming a new trend. To promote the recovery of cultural industries as well as to accelerate international cooperation, the Yangtze River Delta International Cultural Industries Expo (YRDICIE) opened as planned and adopted a hybrid format combining on-site and online exhibitions. This is the first time for Switzerland to present at the YRDICIE. Creative Hub Switzerland, together with swissnex China has organized a Swiss Pavilion at the “Overseas Elite Sections” of the Expo to showcase six Swiss startups from product design, esports, and art business. During the four-day exhibition, the startups not only introduced their product and concept through live broadcasting but also joined the online matchmaking sessions to better connect with the Chinese market.