Is China still an attractive export destination? Yes, according to most Swiss companies. The slower economic growth in “new normal” mode is practically no problem for them. Euphoria about the Chinese economic wonder has settled down. A certain disillusionment has taken place, but this is still far removed from downheartedness, according to the current “Swiss Business in China” report. More than half of the companies surveyed intend to continue to expand their China exposure. Although the “new normal” this year indicates there will once again be modest growth for the Chinese economy of about 6.5%, most companies assume that they will maintain or even increase turnover and profits. Apart from the “new normality”, another phenomenon is drawing attention: the competitive pressure of local companies is growing, although it is not yet critical. Thanks to their good reputation, high quality and the great trust they enjoy, Swiss companies remain well-positioned. This is especially the case since the general conditions continue to represent great challenges, but in the “new normal” mode and a more sober market environment, Swiss providers can bring their advantages and merits even better to bear.