Swiss Banking on China’s Winter Olympics Legacy

by swisschambei in Bilateral Relations

Switzerland Tourism, the national marketing and sales organization for the Alpine country, expects to reap long-term benefits from the Beijing 2022 Olympic Winter Games, betting on Chinese tourists to hit the slopes in their home country and in the Alps soon, a top executive says. Simon Bosshart, head of Markets East at Switzerland Tourism, tells Xinhua that the Beijing Games have opened up massive business opportunities for the landlocked, mountainous country, which is one of the world’s top destinations for winter sports. “For us, the Beijing Olympics have started far earlier than just this February. We saw this craze for winter sports coming a decade ago. We started to promote such offerings intensively 10 years ago,” he says. “All these preparatory years of the Olympics have, of course, massively fertilized the interest of the Chinese in winter sports.” As of October 2021, over 346 million Chinese people have pursued winter sports activities since Beijing’s successful Winter Olympic bid in 2015, far exceeding the country’s initial goal, according to China’s National Bureau of Statistics. The number of people pursuing winter sports is expected to surpass 50 million by 2025, according to the government’s 2016-25 development plan for the sector.

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