Swatch Concept Store Unveiled in Shanghai’s Yu Garden

by swisschambei in Hospitality / Tourism / Retail

Walking along the antique pathways in Shanghai Yu Garden, the brand-new Swatch concept store under traditional classical architecture jumps into sight around the corner. The wave point element and the simple modern design of the store blends with the classic Chinese style of Yu Garden, igniting unique sparks of creativity. On November 26th, the Swiss fashion watch brand Swatch opened its concept store in Shanghai Yu Garden with a new collection unveiled during the opening event. In a cooperative effort with local artist Wu Mengyu, the new Swatch X You customization collection in a Chinese traditional style has been launched. Since its founding, Swatch has had a strong connection with art. The artwork was inspired by Yu Garden, connecting the contrast of modern playfulness and classic elegance with daytime and nighttime. This innovative cooperation offers more opportunities for consumers to freely express their own personalities via Swatch customization styles that allow them to design online.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Your Swiss Business Platform in China

SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Swiss Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

Become A Member

Sign Up For Our Newsletter

  • This field is for validation purposes and should be left unchanged.
October 14, 2021
Published By prnasia.com in Business
October 13, 2021
Published By global.chinadaily.com.cn in Bank / Finance / Insurance
October 7, 2021
Published By reuters.com in Engineering / Manufacturing
September 28, 2021
Published By s-ge.com in Business
September 18, 2021
Published By Consulate General of Switzerland in Guangzhou in Bilateral Relations