More than half of an estimated 60 million Chinese people with hearing problems are inclined to use aids as long as they are “invisible”_that is, not easily noticeable, something that can fit snugly into an ear, like in the case of television news reporters and anchors. Led by Albert Lim, a Singaporean, Sonova’s Asia-Pacific, the world’s leading provider of hearing solutions, has taken upon itself the challenge of meeting this need. As senior vice-president of Sonova’s Asia-Pacific region, Lim travels to China frequently, and has been overseeing the company’s efforts to develop and produce customized “made-in-China” products for Chinese customers. What’s more, Sonova’s new products will also make it easier to hear and understand the Chinese tonal language. Switzerland-based technicians of Sonova are burning the midnight oil towards this goal within a year. Their customized designs will factor in the customer’s ear shape and its peculiar parts. Using 3D printing technology, hearing aids will then be created at Sonova’s factory in Shanghai with high precision, delivering better hearing quality.