SME / Industrial Committee

This committee offers a platform for foreign SMEs to learn more about issues and solutions that are of great importance to their existence in China. This includes the exchange of practical advice and presentations of service providers that talk about the entire range of topics that are key to success for SMEs, including: compliance, hiring and firing, e-commerce, marketing, IP protection and more.


Chen Liu
Managing Director,

Sabine Neuhaus

Andreas Parpan
Vice President Operations


Upcoming Event:

Date Topic Speaker(s)
Friday, February 21, 2020 SME Seminar: Customer Experience, HR, Physical Retail

Samantha Chalmers, Client Manager at 5 Star Plus Retail Design
Cathy Qu, Vice-President & Senior Partner at Shanghai River Delta Law Firm
Robin Trebbe, Managing Director of Intersport in Asia Pacific

Past Events:

Date        Topic          Speaker(s)
Thursday, November 21, 2019 3rd Roundtable: Sino-Swiss Free Trade Agreement
Friday, October 18, 2019 Visit to Jiaxing
Friday, June 28, 2019 Changzhou: Company Visits and Innovation Dialogue Andreas Parpan, Operations Manager, Rieter
Tony Liddell,
Director LF Strategic Projects, Huber+Suhner
Jason Xia,
Competence Center Manager, Bobst
Thursday, May 16, 2019 Retail and Cross-Border Ecommerce in China Marshall Chen, Head of Fiducia’s China Consulting Team
Benny Xu,
Country Manager of China, Schuler Wine China
Friday, Nov 23, 2018 SME Seminar: WeChat, HR, Free Trade Zone, Retail Design Samantha Chalmers, Client Manager, 5 Star Plus Retail Design in Shanghai
Ahmet Tombul, Managing Director, Vauman Shanghai
Alexander Vnuk, Consultant, Fiducia Management Consulting
Lucky Ding, Trade Specialist, Swiss Centers China
Tuesday, Nov 13, 2018 Free Trade Agreement
Thursday, May 24, 2018 SME Seminar: Komax, Fraisa, EXH Design Tim Juta, Managing Director, Komax China
Joe Liu, Managing Director, FRAISA
Erich Diserens, Founding Partner, EXH Design
Thursday, Jan 25, 2018 Supply Chain and Warehousing Strategies for SMEs Glenn Bai, Managing Director, Militzer & Muench’s China business
Jiro Tchalikian, Atlanta Drive Technology (Shanghai) Co., Ltd.
Thursday, Nov 23, 2017 SME Seminar: Governance, Branding & Marketing, Made in China 2025, Labor Law Giovanni Pisacane, GWA
Chantel Huang, Process Brand Evolution
Marshall Chen, Fiducia
Karen Zhang, Comet AG
Friday, May 19, 2017 Free Trade Agreement Vanessa Xu, Trade Specialist