SME / Industrial Committee

This committee offers a platform for foreign SMEs to learn more about issues and solutions that are of great importance to their existence in China. This includes the exchange of practical advice and presentations of service providers that talk about the entire range of topics that are key to success for SMEs, including: compliance, hiring and firing, e-commerce, marketing, IP protection and more.


Chen Liu
Managing Director,

Sabine Neuhaus


Upcoming Event:

Date Topic   Speaker(s)


Past Events:

Date        Topic          Speaker(s)
Friday, August 21, 2020

 [Event] Visit to Changzhou CND, Medela, Givaudan, Georg Fischer and Xinquan

Friday, July 17, 2020

[Event] Full Day Visit to Changshu CEDZ, Novartis, EFTEC and Hörmann

Christophe Thuet, President / Managing Director of EFTEC Asia

He SUN, General Manager at Suzhou Novartis Technical Development Co., Ltd.

Mario Bock, Plant Director of Hörmann Changshu Door Production Co., Ltd.

Thursday, July 2, 2020

[Webinar] Economic Recovery In The Post-Epidemic Era Corporate Strategies and Risk Prevention

Dr. Rolf-Dieter Reineke, Head of MBA Programmes, Project Manager at FHNW School of Business

Regina Roos, Digital Transformation Manager at Company Roos – Solutions for future

Terry Tan, Director of Leong Lee International

Monday, May 25, 2020

[Supported Webinar] SME Online Roundtable – Cash-Flow Accelerator Agenda for SME

Yimeng Wang, Partner at PwC China

Fabrizio Ulivi, Managing Partner at Shi Bisset and Associates Ltd

Wednesday, April 29, 2020

[Supported Webinar] Enterprise Action Strategy In A Global Economic Crisis

Prof. Dr. Rolf-Dieter Reineke, Head of MBA Programmes at FHNW School of Business

Sebastian Goh, Managing Director of Belimo Automation Malaysia Sdn Bhd

Wednesday, April 22, 2020 [Webinar] Export, import and distribution in China amid the COVID-19 pandemic Joy Liu, General Manager, FRAISA (Shanghai) Co., Ltd.

Lucky Ding, Trade Specialist, Swiss Centers Shanghai

Jessie Chu, Key Account Management – eCom, Greater China at Kuehne + Nagel Limited

Rick Gao, Swiss International Air Lines Cargo

Friday, March 20, 2020 [Webinar] Logistics & Supply Chains Challenges amid the COVID-19 outbreak Chen Liu, Managing Director of Weidann

Glenn Bai, Managing Director China of Militzer & Muench International Freight Forwarding (Beijing) Co., Ltd.

Jing Wang, Business Development Manager, Sustainability Services at SGS Standards Techinical Services (China) Co. Ltd

Thursday, November 21, 2019 3rd Roundtable: Sino-Swiss Free Trade Agreement
Friday, October 18, 2019 Visit to Jiaxing
Friday, June 28, 2019 Changzhou: Company Visits and Innovation Dialogue Andreas Parpan, Operations Manager, Rieter
Tony Liddell,
Director LF Strategic Projects, Huber+Suhner
Jason Xia,
Competence Center Manager, Bobst
Thursday, May 16, 2019 Retail and Cross-Border Ecommerce in China Marshall Chen, Head of Fiducia’s China Consulting Team
Benny Xu,
Country Manager of China, Schuler Wine China
Friday, Nov 23, 2018 SME Seminar: WeChat, HR, Free Trade Zone, Retail Design Samantha Chalmers, Client Manager, 5 Star Plus Retail Design in Shanghai
Ahmet Tombul, Managing Director, Vauman Shanghai
Alexander Vnuk, Consultant, Fiducia Management Consulting
Lucky Ding, Trade Specialist, Swiss Centers China
Tuesday, Nov 13, 2018 Free Trade Agreement
Thursday, May 24, 2018 SME Seminar: Komax, Fraisa, EXH Design Tim Juta, Managing Director, Komax China
Joe Liu, Managing Director, FRAISA
Erich Diserens, Founding Partner, EXH Design
Thursday, Jan 25, 2018 Supply Chain and Warehousing Strategies for SMEs Glenn Bai, Managing Director, Militzer & Muench’s China business
Jiro Tchalikian, Atlanta Drive Technology (Shanghai) Co., Ltd.
Thursday, Nov 23, 2017 SME Seminar: Governance, Branding & Marketing, Made in China 2025, Labor Law Giovanni Pisacane, GWA
Chantel Huang, Process Brand Evolution
Marshall Chen, Fiducia
Karen Zhang, Comet AG
Friday, May 19, 2017 Free Trade Agreement Vanessa Xu, Trade Specialist