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Sino-Swiss Business Awards 2021
SwissCham is delighted to invite you to the 5th edition of the Sino-Swiss Business Awards on October 21, 2021. The event will continue the celebrations of the 25th anniversary of SwissCham China and will be the occasion to reward the efforts of many Swiss and Chinese companies, particularly in the field of sustainability. More details will be published in the coming weeks. STAY TUNED!
Find out more »Exploration Trip to the Chengdu-Chongqing Economic Circle
Dear members and friends of SwissCham, SwissCham is very happy to invite you to an exciting exploration trip to the Chengdu-Chongqing Economic Circle organized by the Consulate General of Switzerland in Chengdu together with Sichuan Economic Cooperation Bureau and Chongqing Commerce Commission! It is your opportunity to learn about the economic and industrial development of the southwest […]
Find out more »September 2021
October 2021
[Training] HR新视野：组织发展OD与敏捷运营 New Vision of Human Resource Management: Organization Development and Agile Operation (中文授课 In Chinese)
In association with Dear Members and Friends of SwissCham, 当下组织呈现了强有力的竞争力。组织的力量源于诸多方面，例如组织文化，组织架构、组织流程等。有效组织诊断，才能够帮助组织选择正确发展方式，支持业务全面提升，推动企业可持续长期健康发展。因此，对于认清组织，识别组织能力成为一个复杂的过程，如何全面理解组织战略、经营策略、组织结构和形态、组织管理流程？对于组织发展实践者而言，如何掌握OD必备的诊断能力，如何将调查分析的结果转化成具体且可执行的方法？本期课程邀请知名组织发展专家白老师用28大经典案例解读组织发展OD运营面纱。 The current organization shows strong competitiveness. The strength of an organization comes from many aspects, such as organizational culture, organizational structure, and organizational processes. Effectively organizing the diagnosis can help the organization choose the right development method, support the overall improvement of the business, and promote the sustainable long-term healthy development of the enterprise. Therefore, it has become a complicated process to recognize the organization and the ability of the…
Find out more »[Training] 大客户开发与维护策略技巧 Strategy Skills of Developing and Maintaining Key Account (中文授课 In Chinese)
In association with 课程导言 市场竞争高度激烈，成功的关键是与大客户建立并保持密切、牢固的关系。 公司战略目标清楚，大多数管理人员却不懂得如何通过赢得大客户来实现。 同质化时代，客户更加挑剔、理性，赢得大客户必须打造系统的竞争优势。 要做到可持续性地赢得大客户，销售人员必须实现从个人到团队，从野战到正规的转变。 Course Introduction The market competition is highly fierce, and the key to success is to establish and maintain a close and solid relationship with key customers. The company's strategic objectives are clear, but most managers don't know how to achieve them by winning key customers. In the era of homogenization, customers are becoming more and more picky and rational. So as to win key customers, we must create…
Find out more »[Training] 税务管理与筹划：纳税筹划新思路与案例分析 Tax management and planning: New idea for tax planning and case analysis (中文授课 In Chinese)
In association with 课程背景 通过本培训，解决企业这些实际存在的迫切难题，帮助企业划出被稽查的雷区，找到筹划思路与方案。做好工资薪金、劳务报酬、股息红利、财产转让、股权激励等众多纳税问题，并务实解决个税方案在公司制度层面的落实问题，实现员工与企业双赢，节税与安全共存！ Course background Through this training, we can solve these practical and urgent problems, help enterprises to delimit the inspected minefields, and find the planning ideas and plans. Do a good job in salary, labor remuneration, dividends, property transfer, equity incentive and many other tax issues, and pragmatically solve the implementation of individual income tax scheme in the company's system level, so as to achieve a win-win situation between employees and enterprises,…
Find out more »[Training] 客户服务的管理与投诉处理技巧 Management and Complaint Handling Skills of Customer Service (中文授课 In Chinese)
In association with 课程背景： 企业的竟争已经由产品及价格转移到对客户的竟争，客户服务已经成为主宰企业生死存亡的要素。客户服务体系的宗旨是“客户永远是第一位”，从客户的实际需求出发，为客户提供真正有价值的服务，帮助客户更好地使用产品。体现了“良好的客服形象、良好的技术、良好的客户关系、良好的品牌”的核心服务理念，要求以最专业性的服务队伍，及时和全方位地关注客户的每一个服务需求，并通过提供广泛、全面和快捷的服务，使客户体验到无处不在的满意和可信赖的贴心感受。假如自己有精妙的优质客户服务团队、不但可以说服老客户，还可以和新客户建立新的良好合作关系.令客户满意度提升。 再有，随着消费者自我保护意识的提升，他们越来越会直截了当的对企业提出质疑，投诉和批评。在面对情绪激动客户的时候，员工往往会束手无策，有的甚至火上浇油；这个培训通过对投诉客户心理的分析和实际案例的角色扮演和演练，帮助投诉处理人员在面对投诉的时候做到换位思考，从容应对和妥善处理，提升客户对企业的好感和忠诚度。 Course Background The competition among enterprises has shifted from product and price to competition with customers, and customer service has become an element that governs the survival of an enterprise. The tenet of the customer service system is "Customers are always the first". Starting from the actual needs of customers, we provide customers with truly valuable services and help customers use products better. It embodies the core service concept of…
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November 2021
[Training] 微信公众号运营及文案全攻略 WeChat Official Accounts Operation and Copywriting Comprehensive Strategies (中文授课 In Chinese)
In association with 课程背景 Background “互联网女皇”玛丽米克尔在她最新的《2017互联网趋势报告》中指出： 中国移动互联网用户数已破7亿，同比增长12%，占互联网总体用户数量高达95.1%。2016年，互联网已经占据中国用户55%的媒体时间，移动互联网使用时长超过电视。 中国移动支付市场迅猛发展，百元以下小额交易占比快速增长，逐步取代现金。 中国电商在全球各大市场中渗透率增长最快，占全国社会商品零售总额15%。 中国在线广告收入达400亿美元，同比增长30%。 以上数据表明，中国消费者的衣食住行正向移动端深度倾斜，越来越多的人已经习惯了移动支付带来的便利性，即便是路边贩卖小吃的大妈，也知道如何通过二维码的扫一扫来收钱。过去20年信用卡没有搞定的事情，微信和支付宝仅仅用了2年。 但同时，玛丽米克尔也认为，中国互联网公司很难再从数量上获得红利，正如马化腾和王兴曾提到的一样，每一个用户的时间、活跃度和购买力变得尤为重要。 "The Queen of the Internet" Mary Michel pointed out in her latest report "Internet Trends 2017": The number of mobile Internet users in China has exceeded 700 million, a year-on-year increase of 12%, accounting for 95.1% of the total number of Internet users. In 2016, the Internet has occupied 55% of the media time of Chinese users, and the mobile Internet has been used for longer…
Find out more »[Training] 短视频及社群运营全攻略 Operation strategy of “Short Video” and “Community” (中文授课 In Chinese)
In association with 课程背景 Background 随着短视频和社群的不断发展，现在已经不再是简简单单的音乐+个人换场景的玩法了，在短视频巨大的流量面前，一波又一波的内容创业者涌入进来，有做自媒体方向的，有做品牌推广的，也有做教学的。短视频流量的竞争日益加剧，很多短视频运营人都想知道如何能快速提升短视频的播放量和点赞数，在短视频上占据一席之地。企业获客成本的多少直接决定了生意订单的大小，无论是地段引流、人员引流、广告引流——所有传统的引流方式都存在极不合理的“获客成本”，而当下，各行各业的竞争加剧，更有品牌商、渠道商挟品牌和渠道优势抢占份额，中小企业和创业者生存压力越来越大。 互联网上隐藏着很多“黑科技”引流技术，这些技术，只掌握在极少数的网络大咖手里，但他们守口如瓶，绝不泄露，因为他们明白，使用的人越多，效果就会大打折扣，所以，他们悄悄的斩获百万粉丝，躲在角落里闷声发大财！如何做好一个社群，新媒体发展下社群是必经之路，每个新媒体人都要去学习。大胡子讲师将在本次课程中会详细的分享短视频及社群案例，使你能够真正明白，究竟应该如何构建品牌社群、如何培养社群稳定用户，并引导社群用户消费、支持、宣传产品与服务，最终建立起完善的社群生态圈。 With the continuous development of “Short Videos” and the communities, it is no longer a simple music + individual scene changes. In the face of huge traffic, a wave of content entrepreneurs are coming in. There are self-media directions, brand promotion, and teaching. The competition for “Short Video” traffic is increasing. Many “Short Video” operators want to know how to quickly increase the amount of “Short Video” playback and praise, and…
Find out more »December 2021
[Training] 战略绩效管理与绩效改进 Strategic Performance Management and Improvement (中文授课 In Chinese)
In association with 课程背景 Background 作为现代企业的人力资源管理者，应以战略高度构建高效实用的人力资源管理系统，建立科学的绩效管理和激励制度，以最大限度地激发人才潜能，来创建优秀团队，并推动组织变革与创新，最终实现组织的持续发展。然而企业在进行绩效管理的实践过程中，往往会遇到很多问题，特别在绩效管理中反馈环节，针对绩效结果与标准之间的差异，所以系统改进更是企业最为关注的重点。在实际的工作中，管理人员对绩效改进的认知却并不全面，比如：绩效改进的流程是怎样的？绩效改进的方向和内容是什么？如何进行改进？如何实施和追踪改进计划？我们特邀资深人力资源管理专家为企业解答这些难题。 As the human resource manager of modern enterprises, we should build a highly efficient and practical human resource management system with strategic height, establish a scientific performance management and incentive system, so as to stimulate the potential of talents to the greatest extent, create an excellent team, and promote organizational reform and innovation, and finally realize the sustainable development of the organization. However, in the practice of performance management, enterprises often encounter…
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