[TRAINING] 短视频及社群运营全攻略 (中文授课) Operation strategy of “Short Video” and “Community”

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概述/Overview

课程背景：
随着短视频和社群的不断发展，现在已经不再是简简单单的音乐+个人换场景的玩法了，在短视频巨大的流量面前，一波又一波的内容创业者涌入进来，有做自媒体方向的，有做品牌推广的，也有做教学的。短视频流量的竞争日益加剧，很多短视频运营人都想知道如何能快速提升短视频的播放量和点赞数，在短视频上占据一席之地。企业获客成本的多少直接决定了生意订单的大小，无论是地段引流、人员引流、广告引流——所有传统的引流方式都存在极不合理的“获客成本”，而当下，各行各业的竞争加剧，更有品牌商、渠道商挟品牌和渠道优势抢占份额，中小企业和创业者生存压力越来越大。
Background:
With the continuous development of “Short Video” and the community, it is no longer a simple music + personal change scene. In the face of huge traffic, a wave of content entrepreneurs are coming in. There are self-media directions, brand promotion, and teaching. The competition for “Short Video” traffic is increasing. Many “Short Video” operators want to know how to quickly increase the amount of “Short Video” playback and praise, and occupy a place in “Short Video”. The amount of customer acquisition costs directly determines the size of business orders, whether it is location drainage, personnel drainage, advertising drainage – all traditional drainage methods have extremely unreasonable “cost of acquisition”, and now, all walks of life Competition has intensified, and brands, channels, brands and channel advantages have seized the share, and SMEs and entrepreneurs are under increasing pressure to survive.

互联网上隐藏着很多“黑科技”引流技术，这些技术，只掌握在极少数的网络大咖手里，但他们守口如瓶，绝不泄露，因为他们明白，使用的人越多，效果就会大打折扣，所以，他们悄悄的斩获百万粉丝，躲在角落里闷声发大财！如何做好一个社群，新媒体发展下社群是必经之路，每个新媒体人都要去学习。大胡子讲师将在本次课程中会详细的分享短视频及社群案例，使你能够真正明白，究竟应该如何构建品牌社群、如何培养社群稳定用户，并引导社群用户消费、支持、宣传产品与服务，最终建立起完善的社群生态圈。……

There are many “Loogoos” (Technology that is more advanced than high technology) about drainage technologies hidden on the Internet. These technologies are only in the hands of very few people who succeed in the Internet field. They keep their mouth shut and never let them out, because they understand that the more widely they are used, the less effective they will be. Therefore, they quietly reap millions of fans, hide in the corner and make a fortune! How to build a community? The community is the only way under the development of new media. Every new media person has to learn. The lecturer “the beard” will share the community case in detail in this course so that you can truly understand how to build a brand community, how to develop stabilize users of the community and guide these users to consume, support, promote products and services, ultimately establish a sound ecosystem of community.

培训纲要/Outline

第一：基础认知
1.      重要通知：移动互联网进入短视频时代
2.      一分钱广告不打也能让商品畅销
3.      渠道不合适，就是浪费钱
4.      为什么是“短视频”？
5.      短视频算法背后的逻辑
6.      你为什么一定要做社群
7.      小池塘里养大鱼
8.      20万用户带来的1亿销售额
9.      关于微商，你可以不做，但不能不懂
10.    社群运营的5个核心要素
11.    如何评估社群的质量

First: Basic Cognition
1.  Important notice: Mobile internet enters the short video age.
2.  Make the products sell well without advertisement.
3.  The channel is not suitable, the money is wasted.
4.  Why is “Short Video”?
5.  The logic behind the “Short Video” algorithm
6.  Why do you have to build a community?
7.  Raise big fish in a small pond
8.  100 million sales from 200,000 users
9.  Regarding mobile social e-commerce, you don’t have to do it, but you have to understand it
10. Five core elements of community operations
11. How to assess the quality of the community

第二：短视频运营全攻略
1.  到底拍点啥？如何选题
2.  企业短视频号的“风格四象限”
3.  短视频运营5大创意法则
4.  菜鸟也能玩的7种拍摄手法
5.  让视频充满创造力的3种方法和5个工具
6.  短视频涨粉的5大实战秘籍
7.  这里还有几个野路子
8.  短视频里的“现实扭曲立场”
9.  爆款传播的底层逻辑
10. 如何引爆用户的燃点？
11. 企业短视频的快速涨粉公式
12.  DOU+：官方认可的“刷量”工具
13. 藏在数据后面的短视频运营法则

Second: The strategy of “Short Video” content operation
1.  What should be filmed? How to choose a topic?
2.  The “four-quadrant of style” of enterprise’s “Short Video” account
3.  Five major creative rules for “Short Video” operation
4.  Seven shooting methods that rookie can play with
5.  Three ways and five tools that make your video creative
6.  Five major practical methods of growing fans in “Short Video”
7.  There are still a few wild paths here
8.“Treat-distorted position” in the “Short Video”
9.  The underlying logic of the popular series’ spread
10.   How to ignite the user’s enthusiasm?
11.   The rapid fan-growth formula of enterprise’ “Short Video”
12.   Officially recognized “Increasing Page Views” tool
13.   The operating rules of “Short Video” behind the data.

第三：社群，建立属于你自己的用户池
1.      从码农到早期投资人，我经历了什么
2.      为什么要建立自己的私域流量池
3.      去哪儿找到你的1000个种子用户
4.      引爆，一上线即秒杀的裂变方法
5.      实操：从0设计你的第1个社群
6.      让社群保持活跃
7.      社群的三个关键点：工具、病毒、黏性
8.      培养社群文化
9.      让人们愉快地消耗对方的时间
10.    两张表看清不同社群的运营策略
11.    如何筹备一场线下活动
12.    让更多的人加入
13.    树立社群的品牌形象
14.    复制，社群矩阵的演化

Third: the community, build your own user pool.
1.     What have I experienced from Coding Peasant to early investor?
2.     Why build your own private domain traffic pool?
3.     Where to find your first 1000 seeded users?
4.     Fission, the knack that the product is sold out as soon as it is on the line.
5.     Practical: Design your first community from 0
6.     Keep the community active
7.     Three key points of the community: tools, viruses, stickiness
8.     Cultivate community culture
9.     Make people happily consume each other’s time
10.   Two tables to see the operating strategies of different communities
11.   How to prepare for an offline event
12.   Promotion: Make more people join in
13.   Establish the brand image of the community
14.   Replication, evolution of the community matrix

第四：社群与短视频的商业变现
1.  理解这个公式我整整用了20年
2.  提升变现能力的几个关键指标
3.  变现的3种模式
4.  关键是你怎么变现？
5.  绘制你的商业模式
6.  占领制高点
7.  打造你的专属印钞机
8.  爆裂，一上线即引爆的浪潮式发售

Fourth: Business realization of community and “Short Video”
1.     I have used 20 years to understand this formula.
2.     Several key indicators to improve liquidity
3.     Three business models
4.     The key point is how do you realize liquidate
5.     Draw your business model
6.     Occupy commanding heights
7.     Create your exclusive printing machine
8.     Burst, a wave of detonation launched on the line

讲师介绍/Lecturer

姜老师

• 斜杠中年。业界人称『大胡子』。
• 18年软件职业生涯。
• Kr空间私董会创业导师，『跨界疯人院』院长，『VTC』社群的联合创始人。
• 2000~2003年，先后为中科院计算所、IBM提供服务
• 2003年，第一次创业。为中石化、中石油提供软件开发服务。
• 2009年，第二次创业。专注互联网2C类产品。
• 2017年，转型投资人。
• 当年荣获Kr空间年度荣誉导师。
• 自2011年，开始出席各类产品、开发者大会。
• 作为商业模式闭环的一部分，2010年起以咨询顾问、企业教练及外聘讲师的身份与多家企业、公司交流学习，教学相长。

Mr. Jiang

• Slash in middle age. They call him “the beard”.
• 18 years career of software.
• Entrepreneurship tutor of 36Kr. private advisory board. Dean of cross-border madhouse. Co-founder of “VTC”.
• From 2000 to 2003, he provided services to the Institute of Computing Technology of the Chinese Academy of Sciences and IBM.
• In 2003, he started the first venture, provided software development services for Sinopec and PetroChina.
• In 2009, he had the second venture, focused on Internet 2C products.
• In 2017, he transformed to an investor
• In the same year, he won the Annual Honorary Mentor of 36Kr.
• Since 2011, he has been attending various product and developer conferences.
• Since 2010, he has exchanged and studied with many companies as a consultant, corporate coach and external lecture

Date & Time 日期&时间

Thursday, January 09, 2020 08:30- 16:30
2020年1月9日，上午八点半至下午四点半

Language 培训语言: Chinese（中文）

Program Rundown 培训流程
08:30-08:55 签到 Register
09:00-10:30 培训 Training
10:30-10:40 茶歇 Coffee Break
10:40-12:00 培训 Training
12:00-13:00 午餐 Luncheon
13:00-15:30 培训 Training
15:30-15:45 茶歇 Coffee Break
15:45-16:30 结束Training end

Prices 价格
Member: RMB 3,000/person
Non-member: RMB 3,800/person

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RSVP Deadline 报名截止日期
Please register by January 6, 2020请于2020年1月6日前登记报名

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