[Training] 数字战略—企业数字化转型升级实战 Digital Strategy – Enterprise Digital Transformation and Upgrading (中文授课 In Chinese)

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Dear Members and Friends of SwissCham,

进入互联网+时代后，外部环境发生重大变化，新的商业规则给传统行业带来巨大挑战，企业如何在历史洪流中前行与蜕变？互联网的出现彻底改变了我们的商业运行规则，未来五年左右，一切商业都将数字化，智能化，从现在开始，互联网也是深入产业的起始年，企业一边担心自己被时代淘汰的忐忑，一边抱着摸着石头过河的心态，来落实企业实现数字转型升级之路，但目前能够华丽转身的却是乏善可陈。企业该如何在数字化转型升级中解放思想，应对自如？

课程将以数字化转型逻辑及应用场景为切入点，帮助学员认知数字化建设体系、认知企业创新商业模型场景链是什么？企业如何根据所学来设计符合自身的商业模型、业务逻辑？如何提升企业数字化创新能力及应用能力？使学员学之解惑，学之能用，带领企业踏上成功的数字转型之路，实现企业新的经营增长突破点。

After entering the Internet+ era, the external environment has undergone major changes. The new business rules have brought great challenges to traditional industries. How do enterprises move forward and transform in the historical flood? The emergence of the Internet has completely changed our business operation rules. In the next five years or so, all businesses will be digitized and intelligent. From now on, the Internet is also the first year to go deep into the industry. Enterprises are worried that they will be eliminated by the times. At the same time, they are holding the mentality of crossing the river by feeling the stones to implement the road of digital transformation and upgrading, But at present, there is nothing to show about it. How to emancipate the mind and deal with it freely in the process of digital transformation and upgrading?

Starting from the logic of digital transformation and application scenarios, the course will help students understand the digital construction system and the scenario chain of enterprise innovation business model? How can enterprises design their own business model and business logic according to what they have learned? How to improve the digital innovation ability and application ability of enterprises? It can help the students to solve the puzzles and use the knowledge, lead the enterprises to embark on the road of successful digital transformation, and realize the new breakthrough point of business growth.

Best regards,

Your SwissCham Team

课程收益 Course objectives:

• 了解互联网对企业影响、变革，数字化转型升级挑战
• 理解数字化、数字化转型重要性、企业数字化转型创新思路
• 学会企业数字化转型升级方法、敏捷管理工作模式
• 学会构建数字化转型商业应用场景、用户角色关系及迭代逻辑
• 学会构建数字化基础的商业模式
• 数据驱动企业经营、数据决策体系及案例分析
• 数字化未来及智能商业发展趋势

• Understand the impact and change of Internet on enterprises, and meet the challenges of digital transformation and upgrading
• Understand the importance of digital and digital transformation, and innovate ideas of digital transformation of enterprises
• Learn the digital transformation and upgrading method and agile management mode of enterprises
• Learn to build digital transformation business application scenarios, user role relationships and iterative logic
• Learn to build a digital based business model
• Data driven enterprise operation, data decision system and case analysis
• Digital future and intelligent business development trend

课程特色 Course features:

干货，没有废话；科学，逻辑清晰；实战，学之能用；投入，案例精彩

No nonsense; Clear logic; Effective learning; Wonderful case

关于讲师 About the Lecturer

韩老师

企业数字化转型升级与智能商业应用实践专家，曾任乐村淘（中国最大农村电商平台） 执行总裁，曾任A股上市公司启迪桑德（000826） 创新中心负责人负责启迪桑德整体的数据化转型与数据模型建立，百安居（中国）有限公司 电子商务顾问，互联网行业协会新零售分会特约专家。

韩老师是互联网创业导师团成员之一、阿里家家创始人之一，成功辅导中泰龙办公家具、百安居、365谷网、小马教练等10多家企业的数字化转型升级、互联网项目，其中两家成功获得融资。工作时间20年以上，15年以上IT高级管理经验。韩老师思维活跃，具有很强的创新性，开放性。具备多个大型平台从商业构思、商业模式、产品、技术开发、运营及市场推广，最终形成经营业绩的成功案例！

韩老师曾带领多家互联网、传统型企业成功转型升级，创建了A股上市公司启迪桑德（000826）的创新中心，创建了全国首例互联网＋生活垃圾分类的典型模式，并创建了社区服务平台，共享电池项目，再生溯源业务模式等，形成基于环保的智慧城市综合服务平台，成为启迪桑德（000826）重大战略。

她曾带领知名农村电商平台乐村淘从模式1.0成功转型升级2.0，调整乐村淘商业模型，实现了一年内从10亿平台交易额升至近百亿，创办了“6月6农民节”活动，奠定了乐村淘成为农村电商平台领先的地位；创办了家居电商平台－阿里家家，首次提出家居O2O模式，被中国家居行业协会，互联网行业协会载入行业发展记录，阿里家家成为互联网家居行业发展模式里程碑式的奠定者。

Lecturer Han

She is a practice expert of enterprise digital transformation, upgrading and intelligent business application; the CEO of lecuntao (China’s largest rural e-commerce platform); once the head of innovation center of A-share listed company TUS SOUND (000826), responsible for the overall data transformation and data model establishment of TUS SOUND. She was also an E-commerce consultant of B & Q (China) and special experts of new retail branch of Internet Industry Association.

Lecturer Han is one of the members of the Internet entrepreneurship tutor group and one of the founders of Ali family. She has successfully tutored more than 10 enterprises such as zhongtailong office furniture, B & Q, 365 valley.com and Xiaoma coach in their digital transformation and upgrading and Internet projects. Two of them have successfully obtained financing. Working time more than 20 years, more than 15 years of it senior management experience. Lecturer Han has active thinking, strong innovation and openness. With a number of large-scale platforms, from business ideas, business models, products, technology development, operation and marketing, finally forming a successful case of business performance!

Lecturer Han has led a number of Internet and traditional enterprises to successfully transform and upgrade, created the innovation center of A-share listed company enlighten sound (000826), created the first typical mode of Internet + domestic waste classification in China, and created community service platform, shared battery project, recycling traceability business mode, etc., forming a smart city comprehensive service platform based on environmental protection, It has become a major strategy of enlighten sound (000826).

She once led lecuntao, a well-known rural e-commerce platform, to successfully transform and upgrade from mode 1.0 to mode 2.0. She adjusted lecuntao’s business model, realized the increase of transaction volume from 1 billion platform to nearly 10 billion within one year, and founded the “June 6 farmers’ Day” activity, which established lecuntao’s leading position as a rural e-commerce platform.

She founded Alijiajia, a home e-commerce platform. It first proposed the home o2o model, which was recorded in the industry development record by China home industry association and Internet Industry Association. Alijiajia has become a milestone in the development model of Internet home industry.

日期 & 时间 Date & Time
Thursday to Friday, September 9 – 10, 2021 08:30 – 16:30
2021年9月9日到10日，星期四至五，上午8点半至下午4点半

培训议程 Agenda

• 08:30-08:55 签到 Register
• 09:00-10:30 培训 Training
• 10:30-10:40 茶歇 Coffee Break
• 10:40-12:00 培训 Training
• 12:00-13:00 午餐 Luncheon
• 13:00-15:30 培训 Training
• 15:30-15:45 茶歇 Coffee Break
• 15:45-16:30 结束Training end

培训语言 Language : 中文 Chinese

价格 Price 

• Member Price (会员价): RMB 5,600 /guest
• Non-member Price (非会员价): RMB 6,800/guest