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[Training] 数字战略—企业数字化转型升级实战 Digital Strategy – Enterprise Digital Transformation and Upgrading (中文授课 In Chinese)

September 9 @ 8:30 am - September 10 @ 4:30 pm


Member Price: RMB 5,600 /guest

Please fill in all required fields

Non-member Price: RMB 6,800/guest

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In association with

Dear Members and Friends of SwissCham,



After entering the Internet+ era, the external environment has undergone major changes. The new business rules have brought great challenges to traditional industries. How do enterprises move forward and transform in the historical flood? The emergence of the Internet has completely changed our business operation rules. In the next five years or so, all businesses will be digitized and intelligent. From now on, the Internet is also the first year to go deep into the industry. Enterprises are worried that they will be eliminated by the times. At the same time, they are holding the mentality of crossing the river by feeling the stones to implement the road of digital transformation and upgrading, But at present, there is nothing to show about it. How to emancipate the mind and deal with it freely in the process of digital transformation and upgrading?

Starting from the logic of digital transformation and application scenarios, the course will help students understand the digital construction system and the scenario chain of enterprise innovation business model? How can enterprises design their own business model and business logic according to what they have learned? How to improve the digital innovation ability and application ability of enterprises? It can help the students to solve the puzzles and use the knowledge, lead the enterprises to embark on the road of successful digital transformation, and realize the new breakthrough point of business growth.

Best regards,

Your SwissCham Team

课程收益 Course objectives:

  • 了解互联网对企业影响、变革,数字化转型升级挑战
  • 理解数字化、数字化转型重要性、企业数字化转型创新思路
  • 学会企业数字化转型升级方法、敏捷管理工作模式
  • 学会构建数字化转型商业应用场景、用户角色关系及迭代逻辑
  • 学会构建数字化基础的商业模式
  • 数据驱动企业经营、数据决策体系及案例分析
  • 数字化未来及智能商业发展趋势


  • Understand the impact and change of Internet on enterprises, and meet the challenges of digital transformation and upgrading
  • Understand the importance of digital and digital transformation, and innovate ideas of digital transformation of enterprises
  • Learn the digital transformation and upgrading method and agile management mode of enterprises
  • Learn to build digital transformation business application scenarios, user role relationships and iterative logic
  • Learn to build a digital based business model
  • Data driven enterprise operation, data decision system and case analysis
  • Digital future and intelligent business development trend


课程特色 Course features:


No nonsense; Clear logic; Effective learning; Wonderful case

关于讲师 About the Lecturer


企业数字化转型升级与智能商业应用实践专家,曾任乐村淘(中国最大农村电商平台) 执行总裁,曾任A股上市公司启迪桑德(000826) 创新中心负责人负责启迪桑德整体的数据化转型与数据模型建立,百安居(中国)有限公司 电子商务顾问,互联网行业协会新零售分会特约专家。





Lecturer Han

She is a practice expert of enterprise digital transformation, upgrading and intelligent business application; the CEO of lecuntao (China’s largest rural e-commerce platform); once the head of innovation center of A-share listed company TUS SOUND (000826), responsible for the overall data transformation and data model establishment of TUS SOUND. She was also an E-commerce consultant of B & Q (China) and special experts of new retail branch of Internet Industry Association.

Lecturer Han is one of the members of the Internet entrepreneurship tutor group and one of the founders of Ali family. She has successfully tutored more than 10 enterprises such as zhongtailong office furniture, B & Q, 365 and Xiaoma coach in their digital transformation and upgrading and Internet projects. Two of them have successfully obtained financing. Working time more than 20 years, more than 15 years of it senior management experience. Lecturer Han has active thinking, strong innovation and openness. With a number of large-scale platforms, from business ideas, business models, products, technology development, operation and marketing, finally forming a successful case of business performance!

Lecturer Han has led a number of Internet and traditional enterprises to successfully transform and upgrade, created the innovation center of A-share listed company enlighten sound (000826), created the first typical mode of Internet + domestic waste classification in China, and created community service platform, shared battery project, recycling traceability business mode, etc., forming a smart city comprehensive service platform based on environmental protection, It has become a major strategy of enlighten sound (000826).

She once led lecuntao, a well-known rural e-commerce platform, to successfully transform and upgrade from mode 1.0 to mode 2.0. She adjusted lecuntao’s business model, realized the increase of transaction volume from 1 billion platform to nearly 10 billion within one year, and founded the “June 6 farmers’ Day” activity, which established lecuntao’s leading position as a rural e-commerce platform.

She founded Alijiajia, a home e-commerce platform. It first proposed the home o2o model, which was recorded in the industry development record by China home industry association and Internet Industry Association. Alijiajia has become a milestone in the development model of Internet home industry.

日期 & 时间 Date & Time
Thursday to Friday, September 9 – 10, 2021 08:30 – 16:30

培训议程 Agenda

  • 08:30-08:55 签到 Register
  • 09:00-10:30 培训 Training
  • 10:30-10:40 茶歇 Coffee Break
  • 10:40-12:00 培训 Training
  • 12:00-13:00 午餐 Luncheon
  • 13:00-15:30 培训 Training
  • 15:30-15:45 茶歇 Coffee Break
  • 15:45-16:30 结束Training end

培训语言 Language : 中文 Chinese

价格 Price 

  • Member Price (会员价): RMB 5,600 /guest
  • Non-member Price (非会员价): RMB 6,800/guest

请于2021年9月7前登记报名 Please register by September 7, 2021 

Cancellation of RSVP

In case you need to cancel your attendance to the event, please write an email to: at least 48 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation.  You can contact Nini Qi by telephone: 021 5368 1237. For third-party events, the event terms and conditions of the event organizer apply.
如果您要取消出席活动,请在活动开始前48小时写邮给。如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动,取消规则请参照活动主办发布的条款。


September 9 @ 8:30 am
September 10 @ 4:30 pm
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