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[Training] 微信公众号运营及文案全攻略 WeChat Official Accounts Operation and Copywriting Comprehensive Strategies (中文授课 In Chinese)

November 11 @ 8:30 am - 4:30 pm

In association with

 

课程背景 Background

“互联网女皇”玛丽米克尔在她最新的《2017互联网趋势报告》中指出:

中国移动互联网用户数已破7亿,同比增长12%,占互联网总体用户数量高达95.1%。2016年,互联网已经占据中国用户55%的媒体时间,移动互联网使用时长超过电视。

中国移动支付市场迅猛发展,百元以下小额交易占比快速增长,逐步取代现金。

中国电商在全球各大市场中渗透率增长最快,占全国社会商品零售总额15%。

中国在线广告收入达400亿美元,同比增长30%。

以上数据表明,中国消费者的衣食住行正向移动端深度倾斜,越来越多的人已经习惯了移动支付带来的便利性,即便是路边贩卖小吃的大妈,也知道如何通过二维码的扫一扫来收钱。过去20年信用卡没有搞定的事情,微信和支付宝仅仅用了2年。

但同时,玛丽米克尔也认为,中国互联网公司很难再从数量上获得红利,正如马化腾和王兴曾提到的一样,每一个用户的时间、活跃度和购买力变得尤为重要。

 

“The Queen of the Internet” Mary Michel pointed out in her latest report “Internet Trends 2017”:

The number of mobile Internet users in China has exceeded 700 million, a year-on-year increase of 12%, accounting for 95.1% of the total number of Internet users. In 2016, the Internet has occupied 55% of the media time of Chinese users, and the mobile Internet has been used for longer than TV.

China’s mobile payment market has developed rapidly, and the proportion of small transactions below 100 yuan has grown rapidly, gradually replaced cash.

China’s e-commerce has the fastest penetration rate among the world’s major markets, accounting for 15% of the country’s total social retail sales.

China’s online advertising revenue reached 40 billion US dollars, an increase of 30%.

The above data shows that Chinese consumers’ clothing, food, housing and transportation are leaning toward the mobile side. More and more people are used to the convenience of mobile payment. Even the aunt who sells snacks on the roadside knows how to scan the QR code to collect the money. What credit cards haven’t done in the past 20 years, WeChat and Alipay have only used 2 years to make happen.

At the same time, Mary Michel also believes that it is difficult for Chinese Internet companies to obtain dividends in quantity. As Ma Huateng and Wang Xing once mentioned, the time, activity and purchasing power of each user become even more important.

关于讲师 About the Lecturer

姜老师

  • 斜杠中年。业界人称『大胡子』。
  • 18年软件职业生涯。
  • Kr空间私董会创业导师,『跨界疯人院』院长,『VTC』社群的联合创始人。
  • 2000~2003年,先后为中科院计算所、IBM提供服务
  • 2003年,第一次创业。为中石化、中石油提供软件开发服务。
  • 2009年,第二次创业。专注互联网2C类产品。
  • 2017年,转型投资人。
  • 当年荣获Kr空间年度荣誉导师。
  • 自2011年,开始出席各类产品、开发者大会。
  • 作为商业模式闭环的一部分,2010年起以咨询顾问、企业教练及外聘讲师的身份与多家企业、公司交流学习,教学相长。

作为教练和讲师先后服务过:

  • 互联网相关:阿里、百度、网易、京东、唯品会、易车网、边锋、魅族、金山软件等;
  • 国有央企:上海电信、招商银行、工商银行、招商证券、蓝汛控股  (ChinaCache) 等;
  • 知名外企:Adobe中国、斯伦贝谢、思科、爱立信、花旗银行、玫琳凯中国等;
  • 上市企业:万科、平安、顺丰、汤森路透、摩托罗拉、东芝、奔驰等。

所授课程内容涉及以下五大类别(可按企业实际需求定制):

  • 互联网+产品思维
  • 全脑思维下的用户体验
  • 敏捷开发落地研修之旅
  • 产品『黑客』
  • 新媒体运营系统全攻略

Lecturer Jiang

  • Slash in middle age. They call him “the beard”
  • 18 years career of software
  • Entrepreneurship tutor of 36Kr. Private advisory board. Dean of cross-border madhouse. Co-founder of “VTC”
  • From 2000 to 2003, he provided services to the Institute of Computing Technology of the Chinese Academy of Sciences and IBM
  • In 2003, he started the first venture, provided software development services for Sinopec and PetroChina
  • In 2009, he had the second venture, focused on Internet 2C products
  • In 2017, he transformed to an investor
  • In the same year, he won the Annual Honorary Mentor of 36Kr
  • Since 2011, he has been attending various product and developer conferences
  • Since 2010, he has exchanged and studied with many companies as a consultant, corporate coach and external lecture

The course content is related to the following five categories (can be customized according to the actual needs of the company):

  • Internet + product thinking
  • Users’ experience under the
  • Agile develop ground training trip
  • Product “hacker”
  • The strategy of new media operation system

Serving as a coach and lecturer for:

  • Internet related: Ali, Baidu, NetEase, Jingdong, Vipshop, Yiche.com, Bianfeng, Meizu, Jinshan Software, etc.;
  • State-owned central enterprises: Shanghai Telecom, China Merchants Bank, Industrial and Commercial Bank, China Merchants Securities (ChinaCache), etc.;
  • Well-known foreign companies: Adobe China, Schlumberger, Cisco, Ericsson, Citibank, Mary Kay China, etc.;
  • Listed companies: Vanke, Ping An, SF, Thomson Reuters, Motorola, Toshiba, Mercedes-Benz, etc.

日期 & 时间 Date & Time
Thursday, November 11, 2021 08:30 – 16:30
2021年11月11日,星期四,上午8点半至下午4点半

 

培训议程 Agenda

  • 08:30-08:55 签到 Register
  • 09:00-10:30 培训 Training
  • 10:30-10:40 茶歇 Coffee Break
  • 10:40-12:00 培训 Training
  • 12:00-13:00 午餐 Luncheon
  • 13:00-15:30 培训 Training
  • 15:30-15:45 茶歇 Coffee Break
  • 15:45-16:30 结束 Training End

 

培训语言 Language : 中文 Chinese

 

价格 Price 

  • Member Price (会员价): RMB 3,200 /guest
  • Non-member Price (非会员价): RMB 3,800/guest

 

即刻报名 Registration 

To register, please write an email to events@sha.swisscham.org before November 09, 2021.
请于2021年11月09前写邮件至 events@sha.swisscham.org 登记报名。

Cancellation of RSVP

In case you need to cancel your attendance to the event, please write an email to: events@sha.swisscham.org at least 48 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation.  You can contact Nini Qi by telephone: 021 5368 1237. For third-party events, the event terms and conditions of the event organizer apply.
如果您要取消出席活动,请在活动开始前48小时写邮给 events@sha.swisscham.org。如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动,取消规则请参照活动主办发布的条款。

Details

Date:
November 11
Time:
8:30 am - 4:30 pm
Event Categories:
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Venue

Shanghai
China

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