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The Story of Tik Tok (抖音) – the Potential of Entertainment Marketing
October 22, 2019 @ 6:30 pm - 9:00 pm
In association with
Dear Members and Friends of SwissCham,
The Chinese company Bytedance launched Douyin in late 2016, and the international version Tik Tok one year later. Since then, the user base of the short video app has grown exponentially and counts over 800 million downloads worldwide. It has achieved what many domestic apps have not tried: To become a household name around the globe, with millions of users in Asia, Europe and the United States. The short video application is very popular with young consumers and therefore is attracting the interest of multinational companies selling to this target group.
To discuss the fast rise of the app and its influence on entertainment marketing with short videos, SwissCham is happy to hear straight from Mr. Bokhom Hwang from Bytedance.
Your SwissCham Team
About the Speaker
Bokhom Hwang – Manager of Marketing Center, ByteDance
Experienced digital marketer, providing technical expertise and support for Short Video Marketing strategies to many global brands, such as Shell, Hilton, GSK, and Yili.
About the Panelist
Jonathan Peng – Owner, Positive Energy Training and Consulting
Jonathan is a highly rated influencer on Douyin and has over 370,000 followers. He creates content and advertising on the platform and considers himself a edupreneur. Jonathan helps people become passionate and effective communicators through the art of public speaking, presentations, spoken English, and soft skills development. He will share his insights and experiences with Douyin and how he sees the future of the platform.
About the Moderator
Dr. Michael Tan – Partner, Taylor Wessing
Dr. Michael Tan is the first Chinese partner of Taylor Wessing. He has about 20 years of experience advising multinational companies in their investment and operations in China. He heads the firm’s China TMC practice specializing in IT regulatory and data/privacy protection areas. Michael holds CIPP/E certification as granted by the International Association of Privacy Professionals (IAPP). He frequently publishes articles and comments on privacy and cyber security related topics. Michael is well connected in the TMC circle, including relationship with tech companies like Bytedance. He is currently National Chair of the Legal & Competition Working Group under the European Chamber of Commerce, and also an arbitrator of the Shanghai International Arbitration Center (SHIAC).
Date & Time 日期及时间
18:30 – 21:00 Tuesday, 22 October 2019
18:30 – 19:00 Registration
19:00 – 19:40 Presentation by Bokhom Hwang
19:40 – 20:00 Panel Discussion
20:00 – 20:30 Q&A Session
20:30 – 21:00 Networking with canapes and drinks
Member: RMB 250 会员价
Non-Member: RMB 350 非会员价
RSVP Deadline 报名截止日期
Please register by October 21, 2019 请于2019年10月21日前登记报名
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