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The Story of Tik Tok (抖音) – the Potential of Entertainment Marketing

October 22, 2019 @ 6:30 pm - 9:00 pm


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Dear Members and Friends of SwissCham,

The Chinese company Bytedance launched Douyin in late 2016, and the international version Tik Tok one year later. Since then, the user base of the short video app has grown exponentially and counts over 800 million downloads worldwide. It has achieved what many domestic apps have not tried: To become a household name around the globe, with millions of users in Asia, Europe and the United States. The short video application is very popular with young consumers and therefore is attracting the interest of multinational companies selling to this target group.

To discuss the fast rise of the app and its influence on entertainment marketing with short videos, SwissCham is happy to hear straight from Mr. Bokhom Hwang from Bytedance.

Your SwissCham Team

About the Speaker

Bokhom Hwang – Manager of Marketing Center, ByteDance

Experienced digital marketer, providing technical expertise and support for Short Video Marketing strategies to many global brands, such as Shell, Hilton, GSK, and Yili.

About the Panelist

Jonathan Peng – Owner, Positive Energy Training and Consulting

Jonathan is a highly rated influencer on Douyin and has over 370,000 followers. He creates content and advertising on the platform and considers himself a edupreneur. Jonathan helps people become passionate and effective communicators through the art of public speaking, presentations, spoken English, and soft skills development. He will share his insights and experiences with Douyin and how he sees the future of the platform.


About the Moderator

Dr. Michael Tan – Partner, Taylor Wessing

Dr. Michael Tan is the first Chinese partner of Taylor Wessing. He has about 20 years of experience advising multinational companies in their investment and operations in China. He heads the firm’s China TMC practice specializing in IT regulatory and data/privacy protection areas. Michael holds CIPP/E certification as granted by the International Association of Privacy Professionals (IAPP). He frequently publishes articles and comments on privacy and cyber security related topics. Michael is well connected in the TMC circle, including relationship with tech companies like Bytedance. He is currently National Chair of the Legal & Competition Working Group under the European Chamber of Commerce, and also an arbitrator of the Shanghai International Arbitration Center (SHIAC).

Date & Time 日期及时间
18:30 – 21:00 Tuesday, 22 October 2019

Language 语言


Rundown 活动流程

18:30 – 19:00 Registration

19:00 – 19:40 Presentation by Bokhom Hwang

19:40 – 20:00  Panel Discussion

20:00 – 20:30 Q&A Session

20:30 – 21:00 Networking with canapes and drinks

Prices 价格

Member: RMB 250 会员价

Non-Member: RMB 350 非会员价

RSVP Deadline 报名截止日期
Please register by October 21, 2019 请于2019年10月21日前登记报名

Cancellation of RSVP

In case you need to cancel your attendance to the event, please write an email to: at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation.  You can contact Nini Qi by telephone: 021 5368 1237. For third-party events, the event terms and conditions of the event organizer apply.
如果您要取消出席活动,请在活动开始前24小时写邮件给。如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动,取消规则请参照活动主办发布的条款。


October 22, 2019
6:30 pm - 9:00 pm
Event Categories:
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Floor 3, 525 Middle Xizang Rd 上海市黄浦区西藏中路 525 号 3 层
Shanghai, China



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SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Swiss Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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