Schindler was the first western industrial to sign a joint venture in China in March 1980. This year, Schindler China celebrates its 40 years anniversary. The history of Schindler in China is a success story with many great achievements over a timespan of four decades. Tall buildings and their need for elevators and escalators in China were still an exception in the predominantly low-rise urban landscape of the late 1970s. However, elevators quickly started supporting a boom in skyscrapers. Today, supertall buildings such as the PingAn Finance Center in Shenzhen (660m), the International Commerce Centre in Hong Kong (484m), or the Qingdao Center in Qingdao (245m) are part of the skyline of every large Chinese city. We are looking back to 40 successful but challenging years. But, what will the next 40 years for Schindler in China look like and what megatrends will drive the elevator business in its biggest market?