Prestige Company Looks to Logic for Growth

by swisscham in Business

Jaeger-LeCoultre, a luxury watch and clock manufacture based in Le Sentier, Switzerland that dates back to the first half of the nineteenth century, marks its 180th anniversary. Jaeger-LeCoultre, a subsidiary of Compagnie Financiere Richemont SA, is one of the world’s largest luxury goods dealers. It says it wants to use the occasion to consolidate its position in China’s high-end market. “China is one of the most important markets for Jaeger-LeCoultre,” says Daniel Chang, Jaeger-LeCoultre Managing Director for China. “Over the past 14 years we have continued to explore, innovate and bring amazement to watch fans and collectors in China. Rational and steady development is always our basic rule of business strategy.” For a company that down the years has been at the forefront of time-keeping innovation, including coming up with the keyless watch in 1847, the world’s thinnest movement at the beginning of the 20th century and the first self-winding watch with alarm in 1956, the Swiss company’s entry into China was relatively late, in 1999.

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