Online and Mobile Luxury Spending on the Rise in China

by swisscham in Culture & Society

Online and mobile shopping for luxury products has exploded in China, while smartphone penetration continues to grow at a rapid pace, according to a recent survey of 10,200 consumers in China. KPMG has launched a new ecommerce survey of online spending in China, in partnership with Glamour Sales and Mogujie. The joint survey Ð ChinaÕs Connected Consumers Ð analyses responses from 10,200 luxury consumers in China on their online spending patterns. It highlights the rise of online transactions, as well as the increasingly important roles of social media and mobile devices. Amongst the key findings, 70% of respondents said they use their desktop everyday in order to purchase items or search for information on luxury products, while 60% said they use their smartphones every day for this. The average amount spent by respondents on their last item was RMB 1,515 while 17% said they had last purchased an item online of at least RMB 2,000.

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