by swisschambei in Hospitality / Tourism / Retail
Nestlé, Laixi Government and Laixi Guhe Subdistrict Office jointly hosted the signing ceremony of new investment projects in Guhe Subdistrict of Laixi, a county-level city in Qingdao, east China’s Shandong province. This marks another major project in Laixi for this Fortune Global 500 company after 25 years. The Guhe Subdistrict of Laixi, where the Qingdao Laixi Food Industry Cluster (ca. 10.73 km²) is located, has been giving full play to the role of leading enterprises including Nestlé to drive the formation of a complete industrial chain integrating food processing, packaging, storage and transportation. The new project has decided to settle in Laixi for its optimized business environment and efficient government services. Several rounds of talks were held by local governments to facilitate the successful landing of the new projects. “We want to show Nestlé China’s headquarters in Beijing our sincerity in making partnership and the bright future of cooperation between the two sides”, said Xu Donghui, secretary of the Party Working Committee of Guhe Subdistrict, Laixi City. At the ceremony, Nestlé announced a series of new initiatives in Laixi, including the establishment of a product innovation center, launch of new Gerber puree products, expansion of its production capacity and further promotion of sustainable development, covering its main businesses of infant supplement food, coffee and dairy products, etc.