Nestlé Launches Personalized Healthy Drink Series

by swisschambei in Hospitality / Tourism / Retail

World-leading food and beverage giant Nestlé on Tuesday launched NESQINO – a series of healthy drinks made from 100 percent natural ingredients to tap into the health-food market and attract health-conscious consumers. The product has been developed by Nestlé Dairy Research & Development in less than 18 months, emphasizing healthy and balanced ingredients and aiming to differentiate itself from diet meal replacements. Its target consumers are aged 25-35 and interested in healthy lifestyles. Chinese consumers have shown a rising interest in health and well-being since the emergence of the COVID-19 epidemic, said Jason Yu, general manager of Kantar Worldpanel China. This offers more market potential for products related to health and well-being, he said. Rashid Qureshi, chairman and CEO of Nestlé China, said: “Chinese consumers have rigorous requirements for their health, and they are increasingly looking for solutions for their individual health needs. In response, Nestlé has brought together its global R&D resources and creative nutritionists to develop NESQINO, a smart and simple solution for making personalized healthy and tasty drinks.”

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Your Swiss Business Platform in China

SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

Become A Member

Sign Up For Our Newsletter

  • This field is for validation purposes and should be left unchanged.
July 28, 2022
Published By in Hospitality / Tourism / Retail
July 27, 2022
Published By in Bank / Finance / Insurance
July 13, 2022
Published By in Legal / Tax / Consulting / Services
July 13, 2022
Published By in Hospitality / Tourism / Retail