Nestle introduces protein powder in China market

by swisscham in Hospitality, Retail, Tourism

Switzerland-based Nestle SA has introduced a protein powder into China’s health-food market. Known as Nestle Yiyang Protein Powder, the new product was launched in Beijing on 21st January. It will also be sold in Hangzhou, Nanjing, Qingdao, Shanghai, Tianjin, and Xi’an – metropolitan hubs where healthy and light foods sell best as residents have higher incomes and are more health conscious. The State Food and Drug Administration stated that the Chinese health-food industry had revenues of RMB 105 billion (USD 16.9 billion) in 2011, as well as annual increases of over 11% over the past five years.

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