Nestlé Research and Development China has challenged students at Beijing’s university education platform, Tsinghua x-lab, to identify new solutions for product packaging. Faculty members and 30 students at Tsinghua x-lab will be given five months to come up with innovative packaging ideas and new business models across five areas: recyclable or reusable, e-commerce, gifting, consumer education and engagement. Part of the company’s Nestlé Needs Youth initiative, the teams will have access to Nestlé’s research and development expertise and infrastructure at its R&D centre in Beijing, including labs and prototyping facilities. The challenge will end with a final event where teams will pitch their ideas to a panel of judges that will include executives from Nestlé, Tsinghua University professionals and industry experts. The top three most compelling ideas will be awarded prizes and the opportunity to develop their concept further in partnership with Nestlé.