NestlŽ Opens First NescafŽ Dolce Gusto Boutique at Haitang Bay Complex

by swisscham in Hospitality, Retail, Tourism

NestlŽ International Travel Retail has opened its first premium NescafŽ Dolce Gusto boutique at CDF Mall, centrepiece of the newly opened CITS Haitang Bay Duty Free Shopping Complex. As reported through our on-location coverage, China Duty Free last week marked the opening of CDF Mall, part of an extraordinary 70,000 m2 development on Hainan Island that houses over 200 luxury brands. The NITR move is a strategic step that aims to move the company closer to the high-spending Chinese traveller and build a premium brand image in Asia.

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