Lucerne: First Choice Destination for Chinese Tourists in Switzerland

by swisscham in Hospitality, Retail, Tourism

Chinese tourists, the new godsend for the Swiss tourism, choose in priority Lucerne as their destination to buy watches. According to figures released by the Tourism Office of Lucerne, “30% of Chinese tourists  in Switzerland come to Lucerne, making it the first destination for these tourists” said Marcel Perren, Head of the Tourism Office. The number of nights spent by Chinese Mainland tourists in Lucerne rose by 17% last year to 95’438. Considering the hotels around the lake, the number rises to 224’728 overnight stays (a 20.3% increase).

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