Lap of Luxury

by swisscham in General Interest

Pablo Mauron’s career revolves around observing and reacting to the tastes of China’s wealthy, a market he sees both expanding and becoming more sophisticated. For Pablo Mauron, China is a land full of opportunities. As the general manager of Digital Luxury Group’s China office, the 33-year-old has witnessed a rapid rise in the consumption of luxury goods and has in-depth knowledge of the market. In his opinion, China’s luxury market has just started to take off, but is already seen as an indispensable part of business strategy by most international luxury brands. And Mauron, from Switzerland, hopes to ride this wave of expansion to develop DLG’s business in China. The company is headquartered in Geneva, Switzerland and has offices in New York, Shanghai and Dubai. Its clients include TAG Heuer, Piaget, Marc Jacobs Fragrances, Vacheron Constantin and Sotheby’s. Mauron says that in working with international brands and their local Chinese teams, one of DLG’s main objectives is to localize marketing campaigns.

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