by swisschamsha in
Job description – Marketing & Communications Specialist
Swiss Centers China is looking for a Marketing & Communications Specialist to start from September 2020 or as soon as possible. The position will be based in Shanghai.
1. Tasks & Responsibilities
1.1. Manage and coordinate content marketing across SCC communication channels – Manage content updates on SCC website – Copywriting/translating/quality assurance on outgoing articles and press releases – Curate, develop and manage content on SCC social media platforms: WeChat, Weibo and LinkedIn to promote Swiss Centers and Switzerland as an industrial leader and a country of innovation – Execute EDM campaigns for events, seminars and other Sino-Swiss initiatives to targeted clients and contacts – Support in developing travel programs and content for visitors such as study delegations, business visitors and others – Develop and optimize brochures, presentations and other sales & marketing materials – Management of the production of print media such as brochures and roll-ups
1.2. Develop and manage digital marketing projects for members and other SME customers – According to the requirements of SCC’s customers, develop and manage specific marketing projects, to promote specific companies, products, and/or projects. – Act as a point of contact for the company’s marketing accounts, propose communications services to meet client needs, plan content calendars with the approval of the client, and coordinate the work between the SCC communications team – Take the lead to develop content on digital platforms with the approval of the client; brainstorm story-telling ideas in line with client’s marketing strategy; quality-control the final output from the team – Develop quarterly data reports for clients and take the lead in project follow-up with clients – Ensure timely delivery of the satisfactory results, thrive to meet the customers’ demand, transparent and efficient communication representing the Swiss Center quality image.
1.3. Translating, Proof reading & Quality Assurance
– Proofread and improve the language and structure quality of documents to external clients/partners including mandates, agreements, reports, and meeting minutes – Ensure the documents are following the company’s documents standards in terms of format, logic and content organization. – Translation of English-to-Chinese & Chinese-to-English
2.1. Personal Attribute – Pro-active, creative and solution oriented – Art sense and a flair with language – Passion for the tech and advanced manufacturing industry – Service and result oriented – Very independent, responsible and accountable to results – Naturally likes to build up networks and relations – Identifies with and recognizes the need for the organization’s vision and strategy – Reliable, responsible, loyal, honest and straightforward – Passion for initiatives connected to community-building, start-up and SME advocacy; comfortable working in a small team
2.2. Skills – Excellent writing and communication skills in English & Chinese, knowledge of French/German is an additional asset – Minimum two years of experience in a communications, marketing, writing/editing, content curation, research and analysis role; ideally a combination of such experiences – Excellent skills with Microsoft Office Word and Powerpoint – Good skills with the Adobe Creative Suite: Photoshop, Illustrator; Aftereffects, Dreamweaver & InDesign a plus – Experience with Word press and HTML experience a plus
2.3 Requirements: – Native Chinese – University education, focus in a qualitative (arts & social sciences) subject. Overseas University education taught in English is a plus – Experience in business/academic research using Western media sources and writing for an English-speaking readership – Experience with content management on WeChat official accounts (微信公众平台)，Weibo corporate accounts（微博 and using editor platforms such as Xiumi (秀米), Eqxiu (易企秀), etc. – Understanding and first experience with the E-commerce environment in China – Experience in promotion, event organization, media and press relations a plus
– Experience with Western companies and cultures, and knowledge of their ways of “doing business”
Swiss Centers China* (SCC): Founded in 2000 as a non-profit, Sino-Swiss, public-private partnership, Swiss Centers China is by far the largest cluster of Swiss enterprises in Asia. With four locations strategically located on the dynamic East coast of China (Shanghai, Beijing and Tianjin), SCC does offers virtual and instant office space as well as ready-to-use workshops and showrooms, and additionally supports member companies with government relations, technology transfer and a broad network of experts. SCC served more than 300 companies in China – both SMEs and large enterprises. Among other, the Swiss Centers experts have established 30 production companies and more than 50 commercial offices for Swiss companies. SCC also conducts surveys and expert analyses of China’s business opportunities and challenges, and at the same time promotes the Swiss Made brand and Switzerland as a country for innovation and an industrial leader.