JŽrome Biard: ÔThe Chinese Are 100% Behind CorumÕ

by swisscham in General Interest

The new director of Corum and Eterna will take his functions next September, replacing Davide Traxler. JŽrome Biard mentions his future Chinese bosses and explains why he gives up the idea of collaborating with Amazon for e-commerce. Officially, he has not yet taken over but JŽrome Biard knows the two watch brands from La Chaux-de-Fonds (NE) and from Granges (SO) that he will take over in September very well. During the past eight years, he contributed to sell the two brands on emerging markets as general manager of LPI, a Russian company specialized in luxury goods distribution. Since 2013, the owner of Corum and Eterna is the Chinese businessman Kwok Lung Hon and his diversified group Citychamp. The two previous directors Ð Antonio Calce (2007-2014) and Davide Traxler (2015 Ð 2017) Ð will have stayed less than two years under this president. ItÕs time for Franco-Swiss JŽr™me Biard (who worked for Vacheron Constantin, Cartier and Girard-Perregaux in the past) to take on the challenge.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Your Swiss Business Platform in China

SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

Become A Member

Sign Up For Our Newsletter

  • This field is for validation purposes and should be left unchanged.
July 17, 2023
Published By s-ge.com in Business
July 16, 2023
Published By chinadaily.com.cn in Engineering / Manufacturing
July 13, 2023
Published By Consulate General of Switzerland in Guangzhou in Engineering / Manufacturing
July 3, 2023
Published By sbfi.admin.ch in Bilateral Relations