IOC and Alibaba Group Launch Historic Long-Term Partnership

by swisscham in BUSINESS NEWS

The International Olympic Committee (IOC) and Alibaba Group today jointly announced a long-term partnership through 2028. Joining The Olympic Partner (TOP) worldwide sponsorship program, Alibaba will become the official ÒCloud ServicesÓ and ÒE-Commerce Platform ServicesÓ Partner, as well as a Founding Partner of the Olympic Channel. The partnership was announced today at the World Economic Forum in Davos, Switzerland, with IOC President Thomas Bach, Alibaba Group Founder and Executive Chairman Jack Ma and Alibaba Group Chief Executive Officer Daniel Zhang. Thomas Bach, President of the IOC, said: ÒIn this new digital world, Alibaba is uniquely positioned to help the IOC achieve a variety of key objectives outlined in Olympic Agenda 2020, while positively shaping the future of the Olympic Movement. This is a ground-breaking, innovative alliance, and will help drive efficiencies in the organization of the Olympic Games through 2028, whilst also supporting the global development of digital opportunities including the Olympic Channel.Ó

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