Importance of E-Commerce in China on the Rise

by swisscham in Business

The Asia-Pacific region is soon set to overtake North America with regard to online trade, and China stands out in particular. The size of the population, rising incomes and growing IT knowledge, as well as promotional programs run by the government are all contributing to high demand. Even back in 2012 around 90% of electronic products in China were procured via purchase sales platforms. Over the past year online sales have amounted to approximately 2.9 billion US dollars. The government is fostering the development of e-commerce through various programs, but in doing so they are focusing primarily on the promotion of their own export industry (around 83% of sales are down to online export, with 17% online import) and aiming to press ahead with cross-border e-commerce. Chinese consumers have enormous trust in Swiss products in particular, which stand for quality and safety. Food producers in particular are able to benefit from this, as the example of baby food shows. In 2008 the share of baby food in Chinese online retail was 0.2%, but that was before the milk scandal. In 2014 the share had already increased to 12%.

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SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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