Food: Gaining a Foothold in the Asian Growth Markets

by swisscham in Business

ÒIf it sells in Hong Kong, it sells in ChinaÓ. The small, but important consumer market of the city-state is regarded as a gateway not only to China, but to the whole of Asia. The city-state is also offering trends which Swiss manufacturers are able to accommodate, as demonstrated by a study conducted by Switzerland Global Enterprise, which will be published at the S-GE Impulse: Food event on 15 September. There are currently 7.1 million people living in Hong Kong. They are earning good money, with the GDP per capita being ranked 25th in the world. Added to this Hong Kong welcomes more than 50 million tourists, including more than 40 million from ÒMainlandÓ China, every year. The city is considered to be the shop window of the entire region and, as a free port, offers particularly low customs tariffs.

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