Five Swiss Watch Brands Driving Sales Recovery in China

by swisscham in Hospitality, Retail, Tourism

Swiss watch exports saw their strongest growth in more than five years during 2017 according to a report by the Federation of the Swiss Watch Industry. Hong Kong and mainland China were the top two markets for Swiss watches, with sales in Hong Kong rising 21.3% to 15% of the market and mainland China sales skyrocketing by 44.3% to reach 10.9% of the market.According to Bloomberg, the 2012 crackdown on corruption that badly impacted the luxury watch market in China appears to have either played out or lost its teeth. Meanwhile, efforts by the Chinese government to bring luxury spending back to mainland China seem to be working.Independent of external factors, Swiss luxury watches remain hugely popular in China. A colloquialism illuminates how important they are to signaling success among Chinese elites.These are the five most popular Swiss luxury watch brands in China: Longines, Patek Philippe, Omega, Piaget, Rolex.

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