Finding A Distribution Partner In China: Four Touchstones For Smes

by eggplant in BFI

Many SMEs enter the Chinese market by working together with a distribution partner. But this relatively easy path comes at the price of greater dependency on the partner. Making the right choice all the more crucial. Four tips from Switzerland Global Enterprise’s expert Daniel Bont: 1. Thorough market analysis as a basis. 2. Clear selection criteria. 3. Thorough assessment of an initial selection that is as large as possible. 4. Meeting candidates in person and building trust. And he mentioned that” Use the network of Switzerland Global Enterprise” at the end of his article.

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