Finding A Distribution Partner In China: Four Touchstones For Smes

by swisscham in General Interest

Many SMEs enter the Chinese market by working together with a distribution partner. But this relatively easy path comes at the price of greater dependency on the partner. Making the right choice all the more crucial. Four tips from Switzerland Global Enterprise’s expert Daniel Bont: 1. Thorough market analysis as a basis. 2. Clear selection criteria. 3. Thorough assessment of an initial selection that is as large as possible. 4. Meeting candidates in person and building trust. And he mentioned thatÓ Use the network of Switzerland Global EnterpriseÓ at the end of his article.

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SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Swiss Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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