As the countdown for the 2014 FIFA World Cup Brazilª reaches just 300 days, it is attracting ever more attention around the world and particularly across China. In recent weeks, Visa organised a top promotional event in Beijing in preparation for the FIFA World Cupª next year. Shankai Sports is appointed as Exclusive Sales Agent of MATCH Hospitality in China for the sale of the 2014 FIFA World Cupª and was joined by FIFA Partners such as Hyundai, Kia Motors and Emirates airlines. Mr. Feng Tao of Shankai Sports was also invited to make a speech outlining the ways in which Shankai’s involvement would also benefit the FIFA World Cupª sponsors. Despite there being no Chinese team participating in the competition, Shankai’s work established China as the largest market for hospitality in Asia for the FIFA World Cupª. As a result of this success, this year, Mr. Feng Tao expects even more Chinese guests to fly to Brazil then ever before.