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[UPDATE] Sales Strategy Training: Selling Successfully to China
August 17, 2017 @ 8:30 am - 10:30 am
In Association with
SwissCham Shanghai is delighted to invite you to:
Sales Strategy Training: Selling Successfully to China
August 17, 2017 Thursday
@AustCham Shanghai Office
Dear Members and Friends of SwissCham,
Join us for a short training session to kick-start your China market sales strategy.
The training session, led by Claudio Grillenzoni, will outline traditional CRM/E-CRM concepts and delve into how new technologies and business intelligence can advance your China sales strategy. This will include also a discussion of the ‘mass-customisation phenomenon’ from a retail point of view.
Claudio will also discuss managing cross-cultural negotiations, with a special focus on how to sell in China as a foreigner, demonstrated by relevant case studies for the Chinese market. He will also share the latest insights about the Chinese consumer – including the new trends and tastes that are shaping the China consumer market.
Your SwissCham Team
About the Speaker：
Claudio Grillenzoni is an executive, adviser and educator with 20 years of experience in the domain of global enterprise. He is currently Group Retail Director of luxury outlets Florentia Village (present in Beijing, Shanghai, Hong Kong, Canton and Wuhan). Before he has been working for international groups in different sectors such as Ermenegildo Zegna, Shanghai Expo, Arnoldo Mondadori, Rizzoli Corriere della Sera, Del Monte.
Claudio Grillenzoni holds EMBA degrees at Hult Business School (Shanghai. China), B.A. degrees in marketing at Bologna (Italy) and Ruhr Universitaet Bochum (Germany), and he’s a chartered professional journalist and divulgator.
Date & Time 日期&时间
August 17, 2017 08:30 – 10:30
08:30 – 09:00 Registration
09:00 – 10:00 Presentation
10:00 – 10:30 Q&A
Language 语言: English （英语）
Member: RMB250 会员价
Non-Member: RMB350 非会员价
Payment should be done in cash at the registration.
Please register by August 15, 2017 请于2017年8月15日前登记报名
AUSTCHAM SHANGHAI 澳大利亚商会上海办公室
Office 2E, 668 Huai’An Road (near Xi Suzhou Road)